Respect legitimate use
A report should leave room for evidence that changes the assessment. A license, a previously unknown distributor or the context of a quotation can all change the appropriate response.
Our Mission
Give creators and rights holders a clear way to respond when their work appears somewhere unexpected.
Talk to an expertOUR PERSPECTIVE
Preserve the value of original work
The useful life of a work can span many releases, markets and formats. Protection should follow those changes. A campaign image licensed for one market, for example, needs different review when a distributor expands into another.
COMPANY PRINCIPLES/ 02 / 03
Make decisions understandable
A rights holder should be able to see which material was reviewed, who authorized action, what the recipient decided and which questions remain open.