Copyright guide: protecting your original work online

Influencers and Public Figures

Distinguish a lookalike account, an unauthorized campaign and the reuse of a photograph before reporting a concern.

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INDUSTRY PERSPECTIVE

Establish the official presence

Keep current handles, agency contacts and active campaign pages in one reference. Record naming variations used by approved regional teams and brand partners.

FIELD NOTES

Inside the review.

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Capture the audience journey

When a profile appears to solicit payments or redirect followers, document the profile, messages visible to you and the destination. Redact unrelated personal details from shared records.

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Identify who can act

The person shown, the photographer and the campaign licensee can have different roles. Confirm the issue and the relevant authorization before choosing the platform’s reporting form.

BEFORE YOUR CONSULTATION

What to prepare.

  • Official profiles and representation contact
  • Active campaigns and usage window
  • Reported profile and destination

Discuss your
protection needs.

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