A screenshot loses its address
A cropped product photo can show a visual match while omitting who posted it or what was being offered. Save the page URL and time of observation alongside the image. A wider capture gives a second reviewer the surrounding context.
A license can change the reading
A retailer may have permission to reuse a campaign image for a launch. Look up the account name, territory and promotion period before treating the match as unauthorized. A short note about the search makes the reasoning repeatable.
Write for the next reviewer
Try handing the record to a colleague who has never seen the asset. Can they find the original, revisit the reported location and explain the decision? Their first unanswered question usually identifies the missing evidence.